"Shubhamastu', a Kolkata-based collective led by four priestesses, has been presiding over Hindu ceremonies of weddings, memorial services, housewarming rituals, among others, for over a decade now. the group hopes to elbow their way into what has been a male dominated space. Though the group subverts traditional Hindu practices (for instance, there is mutual vermillion (sindoor) application; the bride and groom walk together around the sacred fire instead of the groom walking ahead as is norm), they continue to rely on some of the non-patriarchal/non-misogynist verses from the Veda. The Vedas are a collection of four books that together form the corpus of Hindu literature. The Vedas have been criticised by stalwarts of the anti-caste movement like B.R Ambedkar for consolidating the superiority of the caste system.
2. Shubhamastu has been criticised for not having a single non-Brahmin (Brahmins are the highest-ranked caste in the Hindu caste system) priestess and for not stepping outside the universe of the Vedas. The rituals conducted by these priestesses include the chanting of Sanskrit hymns and the performance of Rabindranath Tagore's vast repertoire of songs."